Midas was planning a campaign to give away AirPods Pro to users who brought in 1 million lira. For the launch video, we wanted to create something in the Midas style but in a way that didn’t let the Apple product, the AirPods, overshadow the campaign itself.
Midas was planning a campaign to give away AirPods Pro to users who brought in 1 million lira. For the launch video, we wanted to create something in the Midas style but in a way that didn’t let the Apple product, the AirPods, overshadow the campaign itself.
Midas / Candle Graph Feature
Midas / Candle Graph Feature
The Midas app is frequently updated, so we produced a video for each new feature according to the brand strategy. The candle chart was one of these new features, and we created a short teaser video for it.
Midas / Midas Pro Feature
Midas / Midas Pro Feature
We prepared a video for AI-powered Midas Pro. At the time of making the video, the exact appearance of the feature hadn’t yet been finalized. For the Midas Pro project, I worked on both the animated icons integrated into the app and the launch video. Collaborating closely with the UI team, the launch video received a lot of positive feedback.
Midas /Commodities Performance Marketing
Midas / Commodities
Performance Marketing
I also produced performance marketing content for commodities that were trending during certain periods. When gold and silver funds were in high demand, the idea of using 3D bullion emerged, and I turned that concept into a video.
