I collaborated closely with the UI team to enhance the onboarding flow. I took their existing designs into After Effects, animated them to improve user engagement, and exported them using Lottie. I then worked directly with the developers to successfully integrate these functional animations into the app.
I also designed and animated a Lottie asset for the 'Trailing Stop Order' feature. Using After Effects, I visualized the mechanics of the order type to make it more intuitive for users, and worked with the development team to implement the final animation directly into the app's UI.
For the '4% Extra Earnings' campaign, I designed a Lottie animation specifically for the in-app interface. My goal was to visualize the earnings growth in the most impactful way possible, using After Effects to create a high-performance asset that enhanced the campaign's visibility without compromising app speed.
When we integrated AI features into the app, I produced an in-app tutorial video to guide users through the new functionality. Since this was a direct MP4 integration, I focused on high-level optimization to keep the file size extremely low while maintaining visual clarity, ensuring a seamless user experience without impacting app performance.
I designed a concise 'How-to' onboarding experience to introduce users to Candlestick Charts. Recognizing that this data can be intimidating for beginners, I created a simplified visual guide that helped first-time users understand and navigate the charts effectively, significantly lowering the learning curve within the app.
When Midas launched a new feature update, I was tasked with creating an animation for the announcement screen. The design team initially requested a traditional confetti effect, but I provided creative consultation, suggesting that we move beyond overused tropes to maintain a more modern brand identity. We reached a creative compromise and I designed a custom 'shooting stars' animation instead. This resulted in a more sophisticated and fresh visual that successfully highlighted the new feature while staying true to our premium aesthetic.
